Internet Product Marketing – The First 3 No Nonsense Steps to a Killer Marketing Plan
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The very first thing that you must do in order to succeed with an internet product marketing business is develop, implement and follow a marketing plan. Without a sound marketing plan you are setting yourself up for failure
Use these first 3 steps to build a marketing plan that will leave the competition in the dust.
1. Research and Analysis
Data, data, data! You need to analyze your niche. Is your niche seasonal? What type of customer are you targeting? What type of product is selling in your niche?
If your niche is seasonal, how can you make it appeal to your customers year round? Understand the demographic of the customers that you are trying to reach. What is your target age group? Is your product geared for one sex or the other? What are the current big selling products in your niche?
2.) Your Product
What are the current products that are selling? Does your product fill a need in your niche? Is your product different than those being currently sold or just the same information under a new name?
If possible purchase a couple of the largest selling products to learn exactly what the competition is selling. You want a product that stands out and there is no better way to develop this kind of product than by having the product of a competitor to compare it to.
You need a product that while similar to products that are currently selling in your niche is different and fills needs that other products leave out.
3.) The Competition
Who are your major competitors? What are you doing differently than they are?
Learn who the competition is and get on their newsletter or ezine list. Read what they are saying and learn what they are doing. How can you market your product differently? The key is to develop a unique selling position, one that no one else is using.
Conduct research and analysis to determine what niche your business fits into and which part of that niche. Take a step back and look at your product objectively. Would you buy it? Why or why not? Learn everything about your competition. Get on their email lists, conference calls or any other way that you can get inside their head. Use what you have learned to improve your offering.
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