Four Types of Marketing For Small Businesses

LC Lauren Conrad Galena Women's Wedge Sandals
You'll look great in these LC Lauren Conrad Galena Wedge Sandals.

Women's A Shore Fit Hip Minimizer Floral Swim Dress
A pretty floral inset and hip and thigh minimizing design gives this women's A Shore Fit swim dress a flattering look you'll love to wear to the beach and pool.

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

5 FULL Sonoma Goods For Life | Kohl's
Enjoy free shipping and easy returns every day at Kohl's. Find great deals on 5 FULL Sonoma Goods For Life at Kohl's today!

FILA™ Massaggio Men's Slide Sandals
These men's FILA Massaggio sandals have Massage Nubs on the footbed for comfort.

PUR 4-in-1 Pressed Mineral Powder Foundation SPF 15
Use this PUR pressed mineral powder to get a natural finish day or night. With this compact you will correct, prevent and interrupt your skin concerns.

Toddler Girl Fruit of the Loom® 7-pk. Stripes, Stars & Solids Signature Ultra Soft Briefs
These girls' Fruit of the Loom ultra soft briefs will leave her feeling comfortable and stylish. In multi.

Womens Pink Sonoma Goods For Life Sleepwear, Clothing | Kohl's
Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Womens Pink Sonoma Goods For Life Sleepwear at Kohl's today!

Caravelle by Bulova Men's Gunmetal Ion-Plated Stainless Steel Watch - 45B154
Give your look a contemporary vibe with this sleek and stylish men's Caravelle by Bulova watch.

Women's Sonoma Goods For Life® Knit Roll Top Sock 5-Pack
These super-soft Sonoma Goods For Life socks are perfect for every day.

Women's Oh La La Cheri Floral Bra & Matching Panty Set 40-11174
Sexy and stylish this matching bra and panty set from Oh La La Cheri is a feminine must-have.

Simply Vera Vera Wang Short Sleeve Tops, Clothing | Kohl's
Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Simply Vera Vera Wang Short Sleeve Tops at Kohl's today!

Men's Grand Slam Classic-Fit Baseball Collar Golf Shirt
Enjoy sporty style on or off the golf course with this cool men's baseball-collar shirt from Grand Slam.

Kentucky Wildcats Hardback Seat
Sports gear at Kohl's - Shop our full selection of seats, including this Kentucky Wildcats Hardback Seat, at Kohl's.

SAATVIK Embroidered Feather Fill Throw Pillow
Lend a touch of plush perfection to your home with this SAATVIK Embroidered Feather Fill throw pillow.