What Drives the Internet Marketing Industry?
There are really few limits to what can be sold on the World Wide Web. Anything, from digital products to tangible goods to services promised, can be sold online.
But how to sell them? And how do you convince people to buy from you?
That, of course, is the key question.
While there are many techniques and tactics to selling your products to the global market that is the Internet, there is one thing all these methods have in common, …
…the sales page.
You can learn, and use, traffic generating strategies that generate thousands visitors each day, but what will those visitors do when they get there?
Will they do what you want them to do?
You direct them to a sales (or squeeze) page for the products and services you’re offering. This page has but one purpose, to persuade your visitors to do what you want them to do; whether that is to buy from you, to give you their e-mail address, to call you on the telephone or whatever else you want them to do.
On the Internet, discounting the use of video and audio, you only have what is on the screen to convince someone to do what you want them to do.
In “real life” you can personally answer questions and objections and you can establish a rapport with your prospects and customer, but online you are restricted to the screen and primarily the written word, to convince your prospect.
Most experts agree that Internet Marketing is a sales-page driven industry. The success of a product depends on the quality of the sales page
A bad, or even average, sales page can mean the death of a good product, but a great sales page can make even an average product a big success.
Therefore, successful online marketing is basically excellent persuasion skills using sales copy; the art of writing persuasive marketing materials is called copywriting and the people who do it are called copywriters.
Copywriting, particularly persuasive copywriting, is one of the primary skills that an entrepreneur should master if they want to be successful in their online business.
Alternately, many successful Internet Marketers leave this in the hands of professionals. There are thousands of copywriters who are providing their services on the Internet.
They have studied and trained and honed their craft and many of these online copywriters can produce high quality copywriting for you; just make sure they are marketing copywriters and that you get samples of their work and documented results of their successes.
The downside to using a professional is that the really good ones charge thousands of dollars for their services.
While that is a reasonable amount given the complexities of great copywriting and the value it can provide, it still may lie beyond the reach of the average entrepreneur’s budget.
Most online entrepreneurs will have to create many sales pages during for their online business lives.
Every product will need a sales page.
Every affiliate offer promoted should have a special sales page.
Every mailing list will need a squeeze (or e-mail address capture) page to convince people to leave their contact details.
Every joint venture (JV) promotion will need a sales page.
As I said, Internet Marketing is a sales page-driven industry.
Because of this, every Internet Marketer should learn the basics of effective copywriting.