Top Five Tips Small Business Owners Can Learn From JK Rowling
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JK Rowling is the English writer who has authored all seven beloved and widely read Harry Potter novels. At age 41, her rise to fame and fortune is inspiring. She has sold over 325 million books. The final book in the series, Harry Potter and the Deathly Hallows, was the fastest-selling book of all time.
Her fortune is estimated at $ 1 billion. She is ranked as the 136th richest person in the world. In 2006, Forbes named Rowling the second Richest female entertainer in the world and ranked her as 48th on the 100 most powerful celebrities list of 2007.
When this all began in 1990, however, things were very different for JK Rowling. She was not a published author. She did not have a lot of money. She was living in London, working as a researcher and bi-lingual secretary for Amnesty International, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.
Tip # 1: Do not Rush to Roll Out Your Product.
Destiny is a name often given in retrospect to choices that had dramatic consequences. – Rowling
Although JK Rowling had been a writer all her life, she was slow to publish. "I had written two novels before I had the idea for Harry, because I'd never tried to get them published (and a good job too, I do not think they were very good)."
All too often, as small business owners, we rush to get a product out before its time, before it's been fully considered or tested. Rowling sets a great example of getting a product just right before presenting it to the world.
Tip # 2: When a Great Idea Grabs You – Grab Back.
You sort of start thinking anythings possible if you've got enough nerve. – Rowling
Great ideas are unmistakably powerful in their announcement and come when least expected. Rowling says:
Where the idea for Harry Potter actually came from, I really could not tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like. By the time I got off at King's Cross, many of the characters in the books had already been invented.
As small business owners, we know when a great idea is upon us. The problem is, we often question it, second-guess it, and rationalize it away. Not Rowling. She recognized the mark of a powerful idea, located upon it and went with it.
Tip # 3: Persevere, Persevere, and Persevere.
It is our choices. . . that show what we really are, far more than our abilities. – Rowling
Rowling moved to Portugal to teach English as a Second Language in 1991 and married her first husband in 1992. They divorced in 1993. The next year, she moved to Scotland. At this point, she was an unemployed single mother living on welfare. In 1995, she completed her manuscript for Harry Potter and the Philosopher's Stone, typing it out on an old manual typewriter. She handed in the book to twelve publishing houses. They all rejected it.
Rowling never wave up. She did not stop just because life was hard. Despite all the changes and setbacks she was experiencing, she carried on. She persevered. As small business owners, we would do well to keep her example in mind.
Tip # 4: Do not Let Anyone, Including Yourself, Sidetrack You from Your Goal.
If you're holding out for universal popularity, I'm afraid you'll be in this cabin for a very long time. – Rowling
Finally, Bloomsbury, a small publisher, agreed to publish the first book. Her editor, though, says that he "advised Rowling to get a day job, since she had little chance of making money in children's books."
It's a good thing she did not listen. All seven volumes of the Harry Potter series have broken sales records and have been translated into 65 languages. What a shining role model Rowling is for small business owners. She did not let anyone stand in the way of her goal-not even herself.
Tip # 5: Each of Us Has a Unique Contribution to Make to the World.
I just write what I wanted to write. I write what amuses me. It's totally for myself. – Rowling
JK Rowling never went searching for the kind of success she's received. "I just wrote the sort of thing I liked reading when I was younger (and still enjoy now!). I did not expect lots of people to like them, in fact, I never really thought much past getting them published."
It was not fame or wealth that JK Rowling thought. No. She simply wanted to contribute to the world in general, and to children specifically. As small business owners, this is so important to learn. Focus on the unique something we have to offer to the world. The rest will certainly come, in ways we may not even be able to imagine.