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What Is Internet Marketing?

Online or World Wide Web presence has today become an indispensable part of any business. To survive in this highly competitive business world, use of technology in an intelligent manner to reach and allure more and more target customers is critical for all the businesses. Internet marketing is a commonly used term for this purpose where the businessman, advertiser or the owner markets or promoters his or her products via Internet. More and more companies are vying for online space and devising different strategies to increase their visibility and views. Also known as e-marketing or online marketing it includes marketing through emails and wireless media also.

How Internet marketing is done?

Broadly, Internet marketing encompasses development of a website, design, advertisement and finally sales. The e-marketing of products and services uses Internet, email, wireless and PDA technologies.

There are various tools used in Internet marketing to increase the traffic, marketing and ultimately sales of the product and services. These are Search Engine Marketing (SEM), Search Engine Optimization (SEO), use of keyword suggestion tools and enhancing one's website in terms of design and content so that it attracts more and more target audience. Attempt should be made to make the website dynamic and both appealing as well as user-friendly.

It is very important to monitor the effectiveness of Internet marketing strategies used by you. All this can ensure, your website has top ranking on search engine and earn you revenues.Finally, business success depends on vigilant analysis and right choice of Internet marketing strategies.

Benefits

  • The major benefit of Internet marketing is reaching out to global audience at much lower cost.
  • Customers can research or buy products and services at their own convenience of time and place.
  • Variety of Internet marketing methods are available such as pay per click or pay per impression etc.
  • Quick results as compared other marketing methods such as billboards or newspaper ad.
  • Easy to measure and review the effectiveness of e-marketing methods used.

Limitations

Shopping through see, touch, smell, taste or try is not possible through Internet marketing. So customers may take time or refrain from purchasing online.

Websites are ranked according to search terms or phrases that are most searched on web. But there are no exact words or phrases although 'keywords' could be used in your title, Meta data and in the body text to match the most searched words or phrases. Now here the limitation is that if text or web-page has too many times a keyword, then there is a possibility of your article being not very informative or not reading naturally.

Another limitation is often people may just not opt ​​to sign up for your email list. Only customers with very high prospects of buying may sign up. So luring them to sign-up requires a lot of hard push by giving something extra such as extra information or discounts etc.

Know more about Search Engine Optimization

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