Article Marketing

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There are numerous things that are no longer being used or no longer around. One example is the use of pager. With the advancement of technology in terms of communications, the pager has been decommissioned and cell phones have replaced them. Value added services on the cell phones such as text messaging quickly contributed to the demise of the pager. That is how it works, one thing ends but another thing begins. However, there are exceptions. There are some that instead of ending, it evolves in order to cope with the change of times. One example is article marketing.

So what is article marketing? It is a type of advertising wherein companies or businesses write articles about their product or services. The written articles are then distributed or published so others can read it. Usually the articles written are about their industry. For example, an immigration law firm shares articles to the newspaper about immigration procedure. The company discusses the topic and as well as advertise their company that they can assist with those kind of procedure. This kind of advertising is quite effective because for one it builds credibility and trust. The good thing about this is that it also captures a large market.

The advertising that involves mass print is somewhat called traditional compared that of today. This traditional advertising involves news and other form of custom media. This advertising has already evolved and now it involves the internet. With the use of internet, they timidly advertise their product or services via online article directories. These kinds of directories generate a high volume of traffic and more traffic means more exposure. Articles are then being distributed to other directories to multiply its visibility.

Marketing of articles nowdays are advantageous to business. First, it is quite inexpensive to run because there are a lot of outsourcing companies who offers to write articles on a per piece basis. With that being said, overhead cost are already eliminated which result to saving money. Another plus factor is that most outsourcing companies are based in third world countries which offer cheap services. These kinds of advantages are what marketers are searching for. It is a kind of advertising that has all the positive sign as long as it is maximized.

Comparing this kind of marketing with other marketing that uses the internet, this is still inexpensive. For a search engine optimization or SEO, it requires a domain or a web host which includes costs while this marketing does not it because articles are being submitted to directories that offers free hosting.

As you see in all aspect, this kind of marketing is the best either against the traditional way or against other kinds of marketing that involves the internet. Cost wise, it has already the upper hand because as stated before, the costs are now low due to the proliferation of outsourcing options.

To further summarize everything mentioned, this is the best way to advertise. As long as articles are well written, this will increase integrity and thus gaining trust of potential buyers.