Mikael Syding & Ludvig Sunstrom’s "Future Skills" Podcast
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Future Skills is a new podcast created by Mikael Syding and Ludvig Sunstrom.
As the duo’s first foray into an English podcast, it gives an international market the opportunity to hear some of their insights, guests and exclusive content that have propelled them to the pinnacle of Stockholm’s business scene.
For Syding, an ex-hedgefund manager and self-described decamillionaire (worth $10m+) the show is the chance to gain an even stronger International audience for his growing Twitter following, and fledgling YouTube audience.
For Sunstrom, the exposure afforded by Syding’s star power, and the underlying gravitas achieved by being part of a successful podcast have obviously opened doors to him that would not be available otherwise. These have included everything from giving after-dinner speeches to being able to offer his thoughts/insights in a consultation capacity.
Whilst they are not strangers to the “podcast” scene (again, they both have the experience of 25Minuter) – their new venture (“Future Skills”) is a bold move towards an ideal they both feel is appropriate for the new age of “global” knowledge working. To this end, they have started their new show with the introduction to several “strategies” they use to get ahead.
After listening to the show, and hearing about a number of ideas they have had, my perception is that they are obviously eager to get their feet in the door of the next wave of their journey together; are working on laying a strong foundation for their system (to attract a decent audience).
From here, they hope to branch into a number of different markets by creating 3 types of “show” – “short” (actionable advice), “medium” (interviews) and “long” (in depth information about different ideas).
The most important thing to realize is that they both have incredible insight into what they talk about (they offer users the ability to listen to knowledge that took them years of trial/error to accrue).
This, mixed with the continued invitation of guests to their show, makes it somewhat interesting, and indeed beneficial to users who may wish to listen to it. This – coupled with the ability to bring forward previously unknown content – is what will make the show interesting or not.
Overall, I would say that the show definitely has promise. They’ve both been very Stoic about it – in the sense that they are not trying to inject personality into it, or inflate each other’s ego’s. They’re confident, comfortable and able to provide users with the ability to determine the scope of a new idea without having to do all the research required to bring it to fruition.
For this reason, I predict it will achieve an audience of around 15,000+ monthly listeners (they claim 200,000 listeners but it’s really about 2,000 right now) by the end of next year (2019).
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