The Importance of Product Labels
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The following are some of the reasons as to why product labels are important. This applies both to the manufacturer of the product and to the interested consumer who ends up purchasing the product:
1) The label lists the ingredients that were used to make the product
Product labels are important as a source of information to consumers. This especially applies to food items and household goods. Companies are mandated by law to list the ingredients that were used in making the products that they put on the shelves of supermarkets and shopping malls. By publicly listing all the ingredients used to make the product, consumers are saved from any health risks that may result from any contact with the product.
It could be that the consumer is allergic to a specific component in the product. When the consumer sees that specific component listed on the product label, they will be forewarned and either choose another product or use the said good with care. This is also good for the company manufacturing the product as it will be removed from any responsibility for any effects that may manifest themselves on the consumer.
2) Product labels are important for branding
Branding is an important part of any company. A powerful brand elevates a company into the spiritual realm. It makes consumers look at it as more than a factory churning out goods at a terrific pace. Instead, it becomes a lifestyle and a way of life for millions of consumers. Successful brands have made companies wildly profitable and capable of selling millions of products all over the world.
Product labels are an important part of creating a powerful brand. This happens especially when the company uses wonderful design to make the label for the product. By taking advantage of the free chance to advertise the company, the management of the company will be able to take up space in the minds of their consumers.
3) Product labels carry warnings that are important for safety purposes
These labels also have an informative purpose. They carry warnings on how to use the product. For instance, alcoholic drinks have warnings that excessive consumption of alcohol is harmful to a person's health. Cigarettes also have warnings warning people on the dangers of excessive smoking. By being that forewarned, people are better prepared to handle the consequences of a specific course of action. It is also important to note that companies dealing in these products (and other similar ones) are mandated by the government to properly inform their consumers of the consequences of indulging in the product. Product labels are an excellent way of doing this.
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