Designing the Interior of a Retail Store
Retail has long been powerful and one thing we know is that there are a lot of different approaches to designing the interior layout of a store. However, there are some common design strategies that all retailers can use, which lead to generating more sales for a business. The interior design of your retail store is an issue we have been seeing recently, in an effort to help traders become more successful boutiques and thrive in today’s digital age. Since tell the story of a brand and create immersive experiences to utilities for the development of showcases and announcements signaling when it comes to retail the important thing is in the details. We want you to have the basic knowledge.
It is a known fact that in America, 90% of consumers when entering a shop turn right unconsciously. The first wall you see is often referred to as a “wall power” and acts as a first vehicle high impact provides a potential to the good in this space, so make sure you give extra special attention in terms of what you choose show. Be sure to arouse the attention of your customer with products that you put on the screen, either new or seasonal elements, high yield or high demand for products, to tell stories of your product and create vignettes.
The threshold area, also known as the “decompression zone” is the first space where potential customers walk when they walk into your store and usually consists of the first five to fifteen feet of space, depending on how great your business. This is also the space where your customers are going to make the transition from the outside world to the first experience you have to offer. They also make critical judgments, like how cheap or expensive is your store, how well coordinated is the site, lighting, accessories, lampshades and colors. Since they are in a transition mode, customers are more likely to miss any product, signaling, or cart to put there.
This can vary greatly depending on the size and overall design of your store, but knowing that your customers want to turn right, your next job is to make sure customers continue walking through your shop to get the maximum exposure of your products. This not only increases the chances of making a purchase, but a well thought out way can be a great way to strategically control the flow of traffic in your store.
Most stores use a circular path starting on the right to reach the back of the store and return to the front. Some will make it even easier, covering the road with different textures, in homage to the old saying “where the eyes go, your feet will follow.” Another thing to consider is that you should use the route to direct your customers to somewhere, which often means putting a flashy ad or screen to draw attention at the end of a corridor, for example.
With all the effort and time you put into your merchandising strategy and the proper arrangement of your products, the last thing you want your customers to come in a hurry and do not observe in detail your store or limit the products they can buy. One way to combat this is through “speeders.” In essence, this can be anything that offers customers a visual break and can be achieved through special signage or seasonal.
Most retailers properly implemented using what is known as “positions of goods” which are devices special display products near the end or in the middle of store aisles that encourage make impulse purchases while complement the products on display. However, since it is likely that your store does not have many halls, it is important to think of the group of products in a way that makes them easy to see and go together from the perspective of a buyer. Also remember to keep products “higher demand” at eye level. Finally, it is recommended to change these products weekly or regularly enough to create a continuous sense for repeat visitors.
You can also make your store is comfortable by incorporating some sort of waiting area with comfortable seats and benches that encourage customers to spend more time in your store, especially if a buyer is accompanied by someone who is not interested in making a purchase or children. A small tip to consider is to keep the seats or benches in front of the merchandise.
The design of your store is an endless process, where you can always be changing place things, to create a journey of experiences. At the end of the day, however, that’s exactly what you should focus, where you can constantly test and optimize your products. Make your acquaintances and family members give you feedback. Finally, keep in mind your customers and see what attracts them, what to avoid and how to move, then determines if they match your intended design. Keep your eyes and ears open, so you’re sure to create an environment of retail that is a win-win for both for you and your customers.
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