Internet Video Marketing For Business
Online video is here right now, but you can be sure it will be around in the future also. Many video hosting sites will host your video content. If you intend on getting subscribers and making sales then you need to be doing internet video marketing right now.
There is no marketing more effective than video marketing. It is the fastest growing form of marketing out there and you need to start creating internet video marketing campaigns immediately.
At one time we used to watch videos online if they were displayed in web pages. These would be on informative news sites for example and provided good value for many people.
A few years ago one site came along which was a complete game changer in how we watched online video content. That site is called YouTube. It has gone from strength to strength and is now the second most popular search engine.
If you are using internet video marketing then you really must use YouTube.
Video marketing entails creating video content and distributing it all over the internet. With the advent of Google universal search it means whenever you search for something you get web pages as well as videos returned in the results.
Google thinks highly of video content now and it has become of importance to search. A few years ago YouTube was bought by Google so you can guess why video is now an important medium to the company. When using internet video marketing you need to consider search counts of keywords.
Here are some interesting statistics to consider
· There are more than one billion videos viewed on YouTube every day.
· Businesses in the UK spend more on internet advertising than they do on television advertising.
· Every minute of the day more than twenty hours of video gets loaded onto YouTube.
Using internet video marketing for business
Do you have a service or product that needs promotion? It has been proven when using internet video marketing for promotion purposes, the volume of subscribers you can obtain increases. This in turn leads to sales and more profit for you. This is because we all love to watch video rather than reading long text. Whatever you are promoting, you are likely to do it much better by using video.
The problem with sales copy is that it can be quite long. Really we just want to know what it is going to do for us and how much it will be. Otherwise we end up just reading a few points and scrolling right to the bottom to see the price. A video sales page however is more engaging and we are more likely to pay attention. This is how we should be using internet video marketing.
I’m sure you’ve come across those shopping channels on TV. Have you noticed how the seller uses clever word play to persuade people to buy? It makes you really want the item and you are tempted to call up and place an order.
The seller comes out with phrases like “Imagine how your life would be if only you had this product”. You too could use a similar tactic when trying to sell your product. You could see fast results with this approach. Are you starting to see why you should start web video production right now?
Should you plan on using internet video marketing you could convert sales copy into a video and the same persuasive words could be applied in the video itself. You will not even need a person to be present on camera.
Make money with video marketing
It’s no use having the best product around if nobody actually knows about it. For this reason alone it is worth using online video marketing in your business.
As soon as people see your website link in your video they will head over to your site. This method will help to get you more clients.
If there is an opt-in box on your site then it is possible that people will sign up. Once you have their details you can then market to them and there is a good chance they will purchase something. Some kind of subscriber list is essential even if you are using internet video marketing.
If you have created a good video and people like it then it is possible that they will want to share it. They can do this on sites such as Facebook. This will create a viral effect and your video will spread around like a virus.
Using internet video marketing social media content is highly important as your video gets accessed by millions of people worldwide. Suddenly your video is getting lots of views and your website is in turn getting lots of hits. Using internet video marketing Facebook video content will give you a lot of leverage.
Not everyone can create a viral video easily though. You need some kind of unique twist which hooks people and makes them want to share the video.
Even if you are using internet video marketing, it is worth noting that there have been many viral flops which had too much money thrown at them. It is better to keep your costs down while you are in the experimentation stage of video marketing.
Make sure you load your video up onto YouTube as this site will give you a lot of leverage due to the millions of daily visitors it gets. Search engine optimisation is an important part of using internet video marketing and YouTube gives you the chance to do SEO internet video marketing seo right up on the site itself. Optimise your video on YouTube by adding good tags, creating a keyword rich title and description.
If you want more visitors to your video then you must go and participate in the YouTube community. This involves adding comments to other videos or channels.
Pick videos that you have an interest in only and add a comment that has value. Using internet video marketing does not mean that you can go ahead and spam the community. Do this and your comment will be removed.
Think about distribution before you create the video. If you want people to share your video and create a viral effect then you need to plan out in advance what your video is going to entail.
Conclusion
Video content will help to drive your business forward. An engaging video sales page will get the viewer wanting to click through to your website.
If you are not doing it already then it is time to start using web video production in your marketing strategy.
If you don’t start then you are getting left behind and allowing the competition to get ahead of you.
If you are selling a product, do you want millions of people to watch your video or would you rather they watched a video from your competitors?