7 Reasons Your Excuses For Not Marketing MLM Online Are Bogus
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Without a doubt diving into the deep end of online MLM marketing can be scary and confusing. Should you promote your business on Twitter and Facebook or through forums, blogs, and a website? One online MLM training system guides you toward a multi-pronged approach while another focuses on a single system. What should you do?
The first step you should take is this: stop making excuses.
There are millions of excuses not to promote your MLM business online, especially if you haven’t done it before. Sure, promoting online can seem confusing at first, but that doesn’t mean you shouldn’t do it. Here are 7 reasons your excuses for not marketing online are bogus. These are also 7 reasons you really need to consider marketing MLM online.
1. Free Media
Unlike any other form of media, technically you could promote your MLM business online for $0. You could rely on elbow grease and effort alone. Consider all the online marketing methods that are free: blogs, websites, forums, social media (like Twitter, Facebook, Ryze). You could easily spend your entire allotted marketing schedule promoting your business for free on online. And it works for a lot of online MLM marketers.
2. Huge Value in Word-of-Mouth Marketing
What’s incredible about the internet is that while it is a free media, you can still build assets of huge value online. Andy Sernovitz, author of “Word of Mouth Marketing,” offers a great example. Suppose you pay $5 per lead through search marketing. You now install an “email a friend” button on your product page and 5,000 people click on that link. Your button is now worth $25,000-the amount you would have spent on search marketing.
3. It’s OK to Be a Dork Online
It is OK to be a dork online so don’t be afraid to start marketing online even if you’re just learning. That’s what David Meerman Scott, the author of “The New Rules of Marketing and PR,” said in a recent interview. He’s right. People online will jump in and correct you when you’re wrong about something. So you screw up a fact in your blog post or you don’t use a social media tool correctly. It’s no big deal because you will hear about it quickly. But online audiences are fairly tolerant and forgiving of novices so don’t worry. The correction is usually painless.
4. Great Content Is Viral
Once you learn how to dig out really great nuggets of information to write about and share with others, you won’t be the only one participating in promoting your business. You’ll find that great content is viral, meaning that it will spread across online communities without you taking any direct action. And don’t be mistaken: the majority of information on the web is the same information spun 1,000 different ways. Learning how to find great content and then spinning it “in your own voice” is the key. If you’re not sure where to get great content, consider using Alltop to locate great sites and blogs and then subscribing to feeds using a feed aggregator like Google Reader. You’ll have tons of great information at your fingertips in seconds, so you can focus on how to “spin” the data your way.
5. You Can Reuse Everything You Write and Find Online
Recycling is a huge key to successful online marketing. Take anything you write and use it all over the place. For example, if you write an eBook you can take the same content and break it down into a 3-part article series, reuse some of it in a guest blog post, point to it in a forum reply, and use it as material for a teleclass. The same goes with information you find online. If you read a great blog post, add it to your bookmarks, tweet about it, blog about it, and Digg it. It all adds to your credibility as a readable online source.
6. You Can Become an Expert in Little Steps
The journey from novice to expert may feel interminable but you can avoid that feeling by taking the little steps everyday. David Meerman Scott, who is an online expert, says you should ask yourself this question everyday: “What can I do today to get more people online to know who I am?” The answer can be as simple as posting a comment on a popular blog, offering a poll in an online forum, or writing and sharing your own blog post. Take a couple little steps everyday and, according to Scott, the effects of those steps will multiply until you’re an expert in your industry.
7. Social Media Expands Your Customer Base
It’s easy to get into conversation with your existing customers but social media lets you get into conversation with the people you want to be your customers. Suppose you want to access an entirely new niche market but don’t know anything about that market. No problem. Use Alltop, Twitter, or Google to find out where those people are conversing and what they’re talking about. Take some time to lurk and listen. Learn the terminology and understand the concerns of that market. Then begin joining the conversation in very specific ways and measure how well your ideas are being picked up and spread. You couldn’t join the conversation nearly as easily in the real world.
So there you have it: 7 reasons that your excuses not to market MLM online are totally bogus. Is there a learning curve with online marketing? Sure. Will it take some time before you feel comfortable marketing online? Probably.
But the same excuses hold true for offline marketing, which can cost a lot more for less return. Consider this: if you stop spending time making excuses about not marketing online you can start learning how today. How much further will you be on the road to online marketing expertise tomorrow, next week, or next year?
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