Brand Marketing Fundamentals For Websites
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Brand marketing is a fundamental concept in marketing strategy. Branding is done to form a unique positive image of the website or the company in the minds of the target audience. Branding tactics and marketing materials are used to evolve this image.
Branding of a website is helpful in elearning the site recognition and providing a unique feeling for visitors. Various marketing materials used to develop brand image are listed here.
1. Official name of the website
2. Logo
3. Domain name
4. Slogan
5. Color scheme
6. Banner ads or images
7. Packaging materials of the products
With the audience flooded with brands, it is difficult to grab and retain the attention of the target audience. Even when the brand materials are displayed frequently and prominently to the audience, it is time-consuming to build brand recognition. A few tips on building brand recognition online are given here.
• The branding elements should be pleasing to the audience.
• Branding materials should be memorable and project the desired image of the company.
• Keep consistency in the messages conveyed through branding materials. This should also coincide with the company image.
The image built using branding materials should be reinforced regularly by business owners or webmasters. Here are a few Internet marketing strategies to propel brand marketing.
• Online advertising gives more visibility to the brand. Online advertising involves using company name, logo, slogan, color scheme and message. By reminding the audience of their existence consistently, the company can hope to remain in the minds of their target audience.
• Email marketing using a mailing list is essential. Frequent updates of company events and products will help the audience retain the brand fresh in their minds. Logo and slogan of the company are to be included for email campaigns.
• Announcing company news regularly through online Press Releases and blogging is essential to keep the brand image alive and build trust in the minds of the target audience.
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