Profitable High Ticket Marketing – Announcing 3 Methods to Energize Your High Ticket Marketing
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There is a huge difference between selling high ticket products and selling low-end products. Let me explain that further. If you are selling $ 10-ebook, it will be reliably easy for you to convince people to buy your products. In fact, you can get buyers to swipe their credit cards by just showing your book design and your book title. These people are mostly likely to feel okay if they will not get their money's worth. After all, it's just $ 10 and everyone can get over it in a couple of hours.
It's a different story when you try to sell $ 12,000 – $ 25,000 coaching programs or advanced online classes. It is important that you are able to make people see the real value of your offers and you need to give them a guarantee that they will get their money's worth. Here's how you can do that:
1. Offer free product sample. There is no better way to insure your clients that they will get their money's worth than offering them with free product sample. Through this, they'll be able to experience your offers and gauge ahead of time if you are indeed the best person to do business with without taking any risk. You can offer free short coaching sessions or host a teleseminar. The key here is to convince people that you are really a great source of information and that you have the solutions to their pressing issues.
2. Establish your expertise online. You need to be known as an authority on your chosen niche before you can get people to consider buying from you. Do not worry as doing this is reliably easy. You can write informative articles and submit them on all directories and submission sites. You can also maintain a content-rich blog or share your knowledge on forums and discussion boards. Do not forget to publish your own ezine where you can send your potential clients with valuable newsletters on a regular basis. Keep in mind that the more information you offer, the higher your chances of making a sale.
3. Aggressive marketing campaign. If you are selling high ticket products, you'll certainly be able to use every exposure that you can get. Advertise your offerings on all possible avenues that can help you connect with your target market. These include article marketing, forum posting, PPC advertising, search engine marketing, banner ads, paid links, social bookmarking, viral marketing, etc.